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  • Contact Us
  • AIdeas Blog

ABOUT RUBIKEY

Driving Innovation and Business Growth

Now headquartered in Australia, Rubikey is a pioneering startup recognised for its innovative solutions, earning the prestigious Talent and Innovation Competition of the Americas award in 2011.  


For over a decade, we have partnered with all-size businesses in the Americas, Europe and Australia, helping them streamline operations, enhance profitability, strengthen brand presence, and expand their customer base through a data-driven approach. Our proven methodologies empower brands to create greater value for their customers while maximising efficiency.  


Discover how Rubikey can support AI adoption in your business and position you for sustained success and profitability. Contact us today to explore the possibilities.

Who we work with

We work with a large number of retailers of various sizes, industries and markets, including:


  • Shopify stores
  • Fashion & apparel retailers
  • Beauty & cosmetics brands
  • Homewares stores
  • Lifestyle & wellness retailers
  • Specialty retail
  • Multi-brand stores
  • Pop-up stores moving online


What Our Clients Say

“Rubikey automated our CRM and recovered 12% more carts in the first month – with zero extra team members.”
Melbourne Boutique
“The AI product descriptions alone save hours weekly. Game changer.”
E-commerce Store, Sydney

ABOUT THE FOUNDER

Founder & Head of AI Strategy

Nestor Valverde leads the strategic vision behind how artificial intelligence transforms retail and e-commerce businesses across Australia and beyond.


With more than a decade of experience in CRM, loyalty, digital marketing and MarTech transformation across major brands, he brings a unique blend of technical knowledge, commercial insight, and hands-on retail expertise.


Today, he channels that experience into a bold mission:

Make AI accessible, practical, and profitable for every retailer, regardless of size.

LinkedIn Profile

His Role at Rubikey

As Founder & Head of AI Strategy, Nestor Valverde is:


  • Defining high-impact AI use cases for client growth
  • Architecting personalised CRM & marketing automation strategies
  • Leading Rubikey’s AI Agents League development
  • Overseeing enterprise solutions powered by key tech partners
  • Aligning data, customer experience, and AI-driven decisioning
  • Supporting retailers with AI adoption, change management & execution
  • Oversees AI governance, ethical boundaries, and long-term AI evolution

Why Retailers Work With Him

Nestor blends technical knowledge, strategic clarity, and retail practicality, making AI feel not just possible, but immediately valuable. 

His frameworks help retailers:


  • Translate business goals to actionable tasks 
  • Overcome challenges with practical solutions
  • Save operational time
  • Increase conversion, Strengthen retention
  • Unify customer data
  • Personalise at scale
  • Reduce agency dependency
  • Build long-term, sustainable growth


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